For small makers selling direct

Sell what you make.
Keep the last word.

Varni gives you your own shop page on your own address: products with photos, sizes and packs; how many you can make and when orders close; guest checkout with pickup or local delivery, no app and no account. On the pay-at-handover flow nothing is committed until you approve the order — decline it and the stock goes straight back on sale. Then: a picking list that totals your ingredients, labels and packing slips that print properly, and order emails you can reword. Your goods, your prices, your customers. We're the software underneath.

On Shopify or Square Online the checkout button ends the conversation — the money is taken and undoing it is a refund. On Varni an order is a request: it holds your stock, lands in your queue and an email in your inbox, and on the pay-at-handover flow nothing is confirmed until you say yes.

Approval is the order's first stateBatches with cutoffs & stock limitsGuest checkout — no app, no accountPickup & local deliveryPicking lists & ingredient totalsLabels that print properlyCustomer emails you controlYour brand, your subdomainApproval is the order's first stateBatches with cutoffs & stock limitsGuest checkout — no app, no accountPickup & local deliveryPicking lists & ingredient totalsLabels that print properlyCustomer emails you controlYour brand, your subdomainApproval is the order's first stateBatches with cutoffs & stock limitsGuest checkout — no app, no accountPickup & local deliveryPicking lists & ingredient totalsLabels that print properlyCustomer emails you controlYour brand, your subdomain
How it works

One weekly rhythm, zero chasing.

A batch goes on sale, orders arrive as requests, and you decide what you can actually make.

/01List

Put a batch on sale

List what you're making this week — sizes, packs, and how many you can make. Set when orders close and when they're ready. Mark it weekly and next week builds itself.

/02Pre-order

Customers pre-order

They open your shop page, pick pickup or delivery, and check out as guests — no account, no app. On the pay-at-handover flow every order waits in your queue until you approve it.

/03Hand over

Make it, label it, hand it over

Your picking list totals every item, and your recipes turn that into ingredient quantities. Print labels or packing slips, mark orders ready, and take cash or e-transfer at handover.

Why not just an online store?

A store takes the order. Shop asks you first.

Every ecommerce platform is built on one assumption: the thing is already in a box, so the sale is finished the second the customer clicks. Small-batch food breaks that assumption. You don't have forty samosas in a box — you have a Saturday morning, a pair of hands, and a number you're willing to promise. Shop is built the other way round.

A plain online store
Shop
The sale
A plain online storeCheckout completes the sale. If you can't actually make it, you refund, wear the processor fee, and apologise.
ShopThe order arrives and waits. You accept or decline it in one tap, and the customer is emailed either way. Every decision is on an append-only trail with who decided and when.
The money
A plain online storeThe card is charged first. Declining means a refund, a fee, and a chargeback window.
ShopOn pay-at-handover, nothing is charged at all until the goods change hands — so declining costs the customer nothing and costs you nothing. Money changes hands when the food does. Prefer to be paid up front? Switch on card checkout (an add-on) and paid orders confirm themselves.
The stock
A plain online storeInventory is a number in a warehouse. It only moves when someone clicks buy.
ShopA batch is an amount you can make, on a day, with a deadline. An order that's still waiting already holds its share, so two customers can never claim the last tray — and declining puts that stock straight back on sale, instantly.
The catalog
A plain online storeA shop that's always open, always selling the same list.
ShopA drop: on sale Tuesday, orders close Thursday, ready Saturday. Mark it weekly and next week builds itself. Skip a week when you're away.

Approval is the order's first state — not a plugin, not a workaround. Stock, email and the customer's tracking page are all built around it.

What you get

Everything between “who ordered what” and the handover.

Catalog with variants

Photos, categories, six-packs and sizes — one product, many ways to buy it.

Batches with cutoffs

Set how many you can make, an order cutoff that walks back from the ready day, automatic weekly rollover, and skip-a-week when you're away.

Guest checkout

Name, phone, email, pickup or delivery. That's it. Customers never download anything or make an account.

Order approval & cash book

A queue of waiting orders, accept or decline in one tap, payments and refunds recorded against the order.

Picking list & ingredients

"40 samosas" becomes "3.2 kg potatoes" — recipes turn the day's orders into a shopping list.

Labels & packing slips

Thermal or laser labels with a QR the customer can scan to see their order; structured print, not a screenshot of a web page.

Customer emails you control

Placed, confirmed, declined, ready, on its way, paid — edit every subject and body, or switch one off.

Your look

Logo, colours, hero, theme, fonts, your story — a shop page that looks like your brand, on your own subdomain.

Who it's for

If you can only make so many, the order has to be a request.

Shop is for people who sell what they make, in batches, to their own customers — not for a warehouse. If the real constraint is a morning and a pair of hands, a receipt is the wrong first step and a request is the right one.

Home cooksSweet shopsSnack & savoury makersCaterersPickle & preserve makersCake shopsBakersMeal-prep cooks

Shop is onboarding small makers by invitation while pricing is finalised. Tell us what you make and we'll set you up.

Talk to us
Pricing

Sell what you make.
Pay for the size you are.

Weekly drops, pre-orders and pickup — plans scale with your staff and customer-email volume. Annual billing saves you two months. No setup fees, ever.

Shop plans

Shop pricing is being finalised.

Small makers are onboarding by invitation right now — home cooks, sweet shops, caterers, snack makers, preserve and pickle makers. Tell us what you make and we'll set you up with a plan that fits — no setup fee, cancel anytime.

Talk to us
All plans include
Your own branded shop page
Hosting, SSL & daily backups*
Unlimited products, drops & orders
Customer order emails (placed, ready, paid…)
Order queue, cash book & refunds
Picking lists, ingredient totals & labels
Email support (4h critical response)
No setup fee
What you bring

To go live in minutes, your shop provides the following:

01Your product list with prices (photos if you have them)
02Your weekly rhythm — when orders close and when they're ready
03Pickup address and/or the areas you deliver to
04Branding assets (logo, colours)
05How you take payment today (cash and e-transfer work out of the box; card collection is an add-on)

Prices in CAD. *WhatsApp messaging fees, custom-domain costs, payment processor fees, and SMS notifications billed separately or at cost. Automated daily backups are not available in the Starter plan; manual backups are available for download at any time. Annual billing is paid upfront. Cancel monthly plans any time; annual plans are non-refundable mid-cycle. WhatsApp notifications are subject to the terms of your chosen provider (Zernio, Meta, or Twilio).

Questions

Before you open your shop.

No. They open your shop link, choose what they want, pick pickup or local delivery, and check out with a name, phone and email. They get an order link by email to follow along.
Open your shop

Have questions?  We're here to help.

Talk to our team about your shop. Whether you're curious about features, pricing, or need a custom walkthrough, we'll get back to you within 24 hours.

Your name
Email
Business name
Phone number
What do you run?
Any specific requirements? (Optional)
We reply within 24 hours · No spam, ever
The Varni.